Marketing for organizers

Event Calendar

On visitlinkoping.se, we have our popular event calendar, where both visitors and Linköping residents continuously search for information about events. Please feel free to tip us about events at mailto:info@visitlinkoping.se. We reserve the right to determine which events and activities are displayed in the calendar. The events that are published should be of interest to a broad audience of visitors and Linköping residents. At the link below, you can read the guidelines for the calendar.

Events at Konsert & Kongress and Saab arena/Stångebro

For events carried out in collaboration with Visit Linköping & Co at either the Linköping Konsert & Kongress or Saab arena/Stångebrofältet venues, certain channels are included in connection with the event. This is stated below, and we also describe what image material we would like you to deliver to us before ticket release.

Linköping Konsert & Kongress
In connection with the ticket release, we publish the event in our event calendar on visitlinkoping.se and on konsertkongress.se. We also continuously post upcoming events on our screens in the building – there are both vertical and horizontal screens.

• Place in the event calendar on konsertkongress.se and visitlinkoping.se
• Place on digital screens at Linköping Konsert & Kongress
• Facebook event: Invite @konsertkongress as a co-host

Saab arena/Stångebrofältet
In connection with the ticket release for slightly larger events at Saab arena or Stångebro or another larger outdoor arena, we publish the event in our event calendar on visitlinkoping.se.

Place in the event calendar on visitlinkoping.se
Facebook event: Invite @visitlinkoping as a co-host.

Image material

We would like you to deliver image material in these sizes to us before ticket release at Konsert & Kongress, Saab arena, and Stångebrofältet. (name the files according to the model below)

– 2426x1365_TM (Image for Ticketmaster if we are to post the event there)
– 1200×628 (for web and Facebook)
– 2160×2160 (for our web)
– 640x640_Nyhetsbrev (Image for newsletter)
– 600x300_Nyhetsbrev (Image for newsletter and campaign letter)
– 1080x1080_Insta_FB-ad (Image for social media)
– 1080x1920_Stand_stories (Stories social media, vertical screens)
– 1920x1080_Land) (Horizontal screens)

Please continuously send us material for social media that we can publish as needed. We would appreciate it if you could gather material, for instance, in a Dropbox or similar.

Bookable Channels at Visit Linköping & Co

Newsletter
Once a month we send out our digital newsletter Linköping Live to about 75,000 previous ticket buyers, primarily in Östergötland. A guaranteed spot in the newsletter costs 4000 kronor. We also offer the sending of your own newsletter to a customized target group. The price depends on the number of addresses, price example: < 5,000 addresses: 5,000 kr, < 10,000 addresses: 8,000 kr, < 20,000 addresses: 12,000 kr.

Entrance Boards
Five large double-sided large format boards placed along Linköping’s busy entrances and exits (see image). Format: 3145 x 1540 mm Price: 9,000 kr/one week 15,000 kr/two weeks

Digital E4 Signs
At the entrances to Linköping in the east and west direction, Linköping municipality’s digital billboards shine with mixed messages. Visit Linköping & Co handles bookings on the signs on behalf of the municipality. There are specific guidelines regarding what can be displayed on the screens and regarding events, it is primarily large events that may be considered. In this document, you can read more about the requirements for booking the signs.  Price: 5,000 kr/two weeks 10.000 kr/five weeks

Lamp Post Banners
Banners on lamp posts in Linköping city; Drottninggatan and Storgatan. More information on request.